I recently saw this old clip of "What Would You Do?". It is amazing how racism is still alive and well. Check out this video and notice how quickly society jumps on African Americans but turns a blind eye to whites. It is reminiscent of how the Trayvon Martin case is playing out.
Thursday, April 5, 2012
Monday, April 2, 2012
Iggy Azealia: The Tanning of THE WORLD
A great example of how tanning has impacted the world is through the rapper known as Iggy Azealia. Iggy Azealia is a caucasian female from Australia who has been influenced by American Hip-Hop culture. When asked who is her greatest inspiration, she proudly exclaims "Tupac".
With her gritty, street influence, she has been able to infiltrate the hip-hop community and has graced the cover of XXL as one of the top up and coming MCs, but she has garnered the attention of
TI, recently signing to his label Grand Hustle. Iggy is the epitome of tanning.
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Steve Stoute: The Tanning of America
On Friday, March 30th, business magnate Steve Stoute appeared before Morehouse College to share his book "The Tanning of America" and his visions of success. Stoute is the founder of Translation, which is an advertising agency that has introduced hip-hop culture into the mainstream. A few of Stoute's greatest projects were Jay-Z and his partnership with HP and Mary J Blige's "My Life" perfume.
Stoute's book "The Tanning of America" touched on how hip-hop grew from street poetry to being embedded into the fabric of mainstream advertising and marketing. Hip-hop has tanned American by introducing black culture into a european-american dominated society. Today, you see an influx in the use of rappers like Drake in commercials for Sprite, Lil' Wayne in Mountain Dew, or Nicki Minaj in Pepsi. The music that these artists produce transcends their own communities and extends into popular culture. What has grown from this movement of inclusion has been a new generation of people with more intercultural awareness. The media has exposed us to cultural diversity which has led to greater acceptance of sub-cultures. From Steve Stoute, we learned that the world is getting smaller and smaller. We are all so connected that the cultural lines are beginning to blur. We are not in the days of ignorance and inexposure. With the power of the internet at our hands, we are finding out how similar we are rather than different.
Lady Gaga and Cyndi Lauper were the 2010-2011 spokeswomen for MACs Viva Glam Collection. In 2012, it was announced that hip-hop's leading lady, Nicki Minaj, and latin singer Ricky Martin will be their successors.
Stoute's book "The Tanning of America" touched on how hip-hop grew from street poetry to being embedded into the fabric of mainstream advertising and marketing. Hip-hop has tanned American by introducing black culture into a european-american dominated society. Today, you see an influx in the use of rappers like Drake in commercials for Sprite, Lil' Wayne in Mountain Dew, or Nicki Minaj in Pepsi. The music that these artists produce transcends their own communities and extends into popular culture. What has grown from this movement of inclusion has been a new generation of people with more intercultural awareness. The media has exposed us to cultural diversity which has led to greater acceptance of sub-cultures. From Steve Stoute, we learned that the world is getting smaller and smaller. We are all so connected that the cultural lines are beginning to blur. We are not in the days of ignorance and inexposure. With the power of the internet at our hands, we are finding out how similar we are rather than different.
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| Pop Star Lady Gaga Viva Glam Ad |
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| Rapper Nicki Minaj and Ricky Martin Viva Glam Ad |
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